Privacy Policy

Introduction

Path to Wellness Clinic of Chiropractic ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at ptwclinic.com or visit our clinic at 3535 US-17 Suite 11, Fleming Island, FL 32003.

By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you:

Fill out our contact form
Schedule an appointment through our online scheduling system
Complete new patient intake forms
Call our office at (904) 644-8100
Subscribe to our blog or newsletter

This information may include your name, email address, phone number, mailing address, date of birth, health history, and insurance information.

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

Browser type and version
Operating system
Pages visited and time spent on pages
Referring website addresses
IP address and general location data

How We Use Your Information

We use the information we collect to:

Provide chiropractic care and related health services
Schedule and manage appointments
Respond to your inquiries and contact form submissions
Process insurance claims and billing
Improve our website and patient experience
Send appointment reminders and health-related communications
Comply with legal and regulatory requirements

HIPAA Compliance

As a healthcare provider, Path to Wellness Clinic of Chiropractic is subject to the Health Insurance Portability and Accountability Act (HIPAA). We maintain strict policies and procedures to protect your Protected Health Information (PHI) in accordance with HIPAA regulations.

Your medical records and health information are handled with the highest level of confidentiality. We will not disclose your PHI without your written authorization except as required or permitted by law.

Third-Party Services

Our website may use third-party services that collect information, including:

Google Maps — to display our clinic location
ChiroHD — our patient intake and scheduling platform
Google Fonts — for website typography
Google Analytics — to understand how visitors use our website and improve the patient experience
Google Ads — to measure the effectiveness of our advertising and understand which ads lead visitors to contact us

These third-party services have their own privacy policies. We encourage you to review their policies before providing personal information through those platforms. You can review Google's privacy practices at https://policies.google.com/privacy.

Cookies & Tracking

Our website may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us understand how visitors use our website.

You can control cookie preferences through your browser settings. Disabling cookies may affect some functionality of our website.

Advertising & Conversion Measurement

We use Google Ads to promote our chiropractic services and Google Analytics to understand how visitors interact with our website. To measure whether our advertising is effective, we use a feature called conversion tracking, which helps us understand when a website visitor completes an action such as submitting our contact form.

Enhanced Conversions

When you submit our contact form, we may share a secured, irreversible version of the information you provide — such as your email address, phone number, and name — with Google for the purpose of measuring advertising performance. Before any of this information is shared, it is converted using SHA-256 hashing, a one-way process that transforms your information into a string of characters that cannot be reversed back into the original data. Google uses this hashed information solely to match conversions to ad interactions and to improve the accuracy of advertising measurement.

We do not share information that reveals the specific health conditions, treatments, or medical concerns of any identifiable individual with advertising platforms. Protected Health Information is handled exclusively in accordance with the HIPAA section of this policy.

Your Choices

You can control or limit this type of tracking in several ways:

Adjust cookie and tracking preferences through your browser settings
Manage your Google ad personalization settings at https://adssettings.google.com
Opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on

Disabling these technologies will not affect your ability to receive chiropractic care or contact our office by phone.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

SSL encryption on our website
Secure patient record management systems
Limited staff access to personal information
Regular security reviews and updates

While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 through our website. If you believe we have inadvertently collected such information, please contact us immediately so we can remove it.

Your Rights

You have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information (subject to legal requirements)
Opt out of marketing communications
Opt out of the sharing of your personal information for cross-context behavioral advertising
Request that we do not "sell" or "share" your personal information as those terms are defined under applicable privacy laws
Request a copy of your medical records in accordance with HIPAA

To exercise any of these rights, please contact us using the information below.

We do not sell your personal information for monetary compensation. Certain privacy laws, including the California Consumer Privacy Act (CCPA), define "sharing" to include the use of personal information for cross-context behavioral advertising. To the extent this applies, you may opt out of such sharing by adjusting your browser and Google ad settings as described in the "Advertising & Conversion Measurement" section, or by contacting us directly using the information below.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.